Taradale is the largest electoral suburb of the City of Napier, and is a predominantly middle-upper class residential suburb, located a few kilometres southwest of the Napier city centre. The Taradale ward (including the areas of Greenmeadows, Meeanee, and Poraiti), has an estimated population of about 22,000 although Taradale proper has a population of only 7100.00.
What’s interesting about Taradale in particular, is that it’s very attractive to families. Taradale is in the heart of Hawke's Bay, one of New Zealand's premier lifestyle destinations. With its coastal Mediterranean climate, life is centred around fresh local food, award-winning wines and countless outdoor activities. Taradale is a ten-minute drive from downtown Napier. It’s a self-contained, charming, yet vibrant, residential suburb with its own relaxed, village hub.
Taradale is home to the Mission Estate and Church Road Wineries, two of Hawke’s Bay’s oldest wine producers. The Mission Concert is a local institution that has been bringing international live music acts to Taradale since 1993. The village hub offers unique shopping, wining, dining and cultural experiences within a relatively small distance Many of Taradale’s residents commute to the Napier or Hastings CBDs and prefer rural or suburban life as opposed to the city life of central Napier. Taradale is a prosperous, established community with 7 schools, many social services, various clubs and associations and churches of various denominations.